The Mexican state of Nayarit has reported a notable increase in tourism and a strong commitment to sustainable development in 2024.
With Mexico welcoming a record 34.3 million tourists in the first five months of the year, Nayarit has emerged as a leading destination, with Nuevo Nayarit achieving an impressive hotel occupancy rate of 81.8%.
The state’s popular spots, including Bucerias, Punta Mita, Sayulita, Litubu, Rincon de Guayabitos, and Chacala, continue to draw international visitors. Despite the tourism boom, Nayarit remains dedicated to environmental conservation and sustainable tourism practices.
The St. Regis Punta Mita Resort is working with the National Commission of Protected Natural Areas to enforce responsible tourism practices and protect the Islas Marietas’ biodiversity. Meanwhile, W Punta de Mita supports local artisans and organic farmers and engages in beach clean-ups while eliminating plastic through its “no straw needed” initiative.
Nayarit’s beaches have been recognized for their cleanliness, with Nuevo Nayarit’s beach earning the Blue Flag certification and ranking fourth among Mexico’s cleanest beaches. Other Blue Flag beaches in the region include the Riviera Nayarit Marina and Marina Fonatur in San Blas.
Infrastructure development is also advancing with the Tepic-Riviera Nayarit International Airport's expansion. The airport, expected to open in the first quarter of 2025, will handle up to four million passengers annually. Modernizations include new jet bridges, a substantial increase in retail and dining options and digital immigration processes. The airport’s recent international test flight and rebranding aim to enhance connectivity with major North American cities, as negotiations continue with several U.S. and Canadian gateways.
The hotel sector is expanding rapidly, with at least ten new hotels planned by 2026. Major investors include AMResorts, Grupo Vidanta, Marriott International and Melia Hotels International. Upcoming additions feature family-friendly options and luxury properties such as the Iberostar Grand, Fairmont Hotels & Resorts, Westin and Ritz-Carlton. The Gran Melia Hotel and Hotel Zel Sayulita are set to open in 2025, followed by the Milaroca hotel by Belmont and properties by Montage and Pendry in 2026.
Additionally, Nayarit’s three airports, including Bay of Banderas, saw over 3.7 million air arrivals in the first half of 2024, marking a 2.6% increase from the previous year.
Nayarit’s progress in 2024 reflects its dual focus on tourism growth and environmental stewardship, ensuring continued appeal as a premier destination.
Editor’s Note: This article was generated by AI, based on a press release distributed by Visit Nayarit.
